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Location based applications

September 1, 2010 Leave a comment

Technology has influenced man in every dimension. In fact, it has given birth to a few new dimensions that has changed the way in people do business. Lets look at this banal GPS enabled Mobile App that enables me to start the application and look at the near by businesses. I can look at the eateries close by, shopping centers, hospitals and ATMs. This is helpful for 90% percent of my use cases. This is a simple application that triggers my imagination and broadens hope for more useful and creative location based applications. For businesses: Nike Outlet offering 50% discount, Restaurant running a food festival, or arts exhibition, it would be very effective to target people who are in the vicinity of the business. The next big companies in the Internet world would be bridging the gap between businesses, their offers and common man who is around these businesses.

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Foursquare is a new generation Location based application that took the latter to the next level. It helps people to find out if there are friends around the places they are visiting: eateries, shopping centers and events and then decide if they would want to meet or avoid these friends. People would trust the reviews of known people more and this results in a pattern in which a group of people would visit the business center. Lets take the case of a person – G, visiting a restaurant – X.  G checks into the restaurant, puts up his location on the Internet for his friends to see. G loves the spicy food and writes a review saying that he loved the place and he would definitely come back. G’s friends see the review and they would want to try the new place next time they went out for dinner in X’s neighborhood. Though the event of G’s friends visiting the restaurant can’t be guaranteed (even though the probability is high), G’s negative review of the restaurant would certainly stop his friends from dining at X.

Business centers should put these applications to good use to grow their businesses. Ads can be targeted more effectively with such applications. This gives a new life to the clichéd model of business – ad broker – end consumer in the Internet world. Next five years will see a proliferation of such applications with nuances, most of them being start-ups. Many big companies will try to move their heavy bandwagon in this direction. The following can ensure success of the new paradigm:

  • Quality Data – All the local businesses and their offers, events must be there in the database. More businesses.
  • Ease of use of the application – End user should do very minimal kung fu to use the application and get the necessary data. This is a very important factor for any application to be successful.
  • Simple presentation of the data in a very useful format – The data should be presented in a form that is strikingly convenient.

Business opportunity is immense and is waiting to be exploited. The game has just begun.

Image Courtesy: Nokia – http://www.oviapplications.com/tag/location-based-services/

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Categories: General, Technology

Kundapur, Marvanthe, Udupi and Mangalore

December 24, 2008 Leave a comment

I will be visting coastal Karntaka this week end. We will be staying at a place called Amgol (an island resort).  I will give more details when i come back.

Categories: General

Windows phones… The suck!!!!

December 2, 2008 Leave a comment

I have been using HTC Touch P 3452 for the last 6 months. Initially I liked the phone and its features. With time the phone became slower than my dads driving. As if that was not enough, it started switching off on its own. It used to happen once a day without fail whenever I expected important calls and so I thought it was high time it went to the service centre.

To my surprise it was a Sony Ericsson service centre. The receptionist promptly asked me to wait. After waiting for almost half hour, my number came. I listed the problems, as switching off on its own, bad battery back up, network issues. Later I realized these were inherent problems of HTC (High Tech Crap) phones. The guy says he will return my phone in 3 days after replacing the mother board. Happy that I was getting an almost new phone I went back. After one and a half weeks of them not picking my calls, they picked up my call. A guy said that the phone would be ready and I could collect it the next day. I promptly go there the next and they promptly make me wait for an hour. After an hour I get the phone and to my surprise they had just updated the software to Windows 6.1 (a cheap copy of Phone).  This pissed me off. I shouted at them and this guy called Razzaq told me that there were hundreds of HTCs with the same problem and he had fixed it by updating the software.

Partially convinced, I take my phone back. It now switches off on its own 5 times a day, bad battery backup, it has network issues and to add to the misery it has speaker issues, I cant hear anything properly.  Windows 6.1 has a lot of bugs. After another week of them not picking up my calls, I get it touch with them. I spoke to the same guy Razzaq. He said that the HTC Company is not co-operating by sending the mother boards. He had requested 85 mother boards and that it would take me a minimum of a week for repair. He then gives me the phone number of the main HTC service centre. I call them and I came to know that it is also a Sony Ericsson service centre.

For the last time, I will give the phone for service. If the problem continues, then I will change the phone.

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